Why Authenticity is Important
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It's not just a buzz word. As more and more people become switched on to influencer marketing, it’s more...
Meet Nicole Eddy | How to verify yourself without the blue tick
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An expert guide on finding your own filter so your followers can find you. I still remember the first time...
From Fashion PR to Influencer Marketing: My Journey from Print to Digital
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Article written by Whalar's US Fashion and Beauty Associate Director, Blanaid Kenny. The 90s: A golden age for magazines. I,...
The Rise of Micro-Influencers
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Influencer marketing is on the rise with more and more brands seeing the value of working with bloggers, Youtubers and...
The Power of Brand Ambassadors
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Rather than simply sponsoring one Instagram post and moving on to the next influencer, brands should be seeking to form...
Vero: What Brands and Creators Need to Know
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A social media storm has whipped up over the past few days with many high profile Instagram users declaring that...
Embracing Instagram Stories with @bettymagazine
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With all the changes to algorithms on Instagram, Facebook Pages and even Youtube, one place that you can guarantee to...
New Job | Commercial Lead for FMCG and Alcohol, New York
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Job Title: Commercial Lead, Associate Director, FMCG and Alcohol Work Location: West 33rd Street, New York, 10001 Type: Full time,...
New Job | Community Manager, LA
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Job Title: Community Manager Work Location: West Hollywood, Los Angeles Type: Full time, permanent We are looking for someone to...