Hellmann's Modern Salads | The Condiments of Influencer Marketing
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How do you take a traditional, well-loved brand and create something new? This was the question posed within the Hellmann’...
Meet Nimi Blackwell | On Mental Health and Social Media
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In today’s society we read report after report stating we spend too much time on social media, that teenagers...
Where in the world is your audience?
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Whilst working on various influencer campaigns, I have noticed that throughout the last year, brands have become more aware of...
"Running a Campaign is a Bit Like Writing an Article"
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Campaign Executive Lene Hille on the impact of Influencer Marketing on Fashion Journalism, and vice versa. I have always been...