Neil Waller

CEO and Co-Founder, Whalar

6 posts

Why Liberating the Creative Voice is Great For Brands

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When we launched Whalar, a little under 2 years ago, our sole focus was solving the pain points of influencer...

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Think | Finding Our Place in the Ad Ecosystem

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When speaking with agencies about Whalar, I hadn’t quite found a straightforward way to explain to them how they...

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Think | The Evolution of Influencer Marketing

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Influencer marketing. It’s a term for the type of marketing that “focuses on using key leaders to drive a...

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Think | Influencer Marketing 101: Who, What & Why

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The world of influencer marketing is screaming out for a set of proper industry standards. It’s not quite the...

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Think | Unicorns Powered by Zebras...Yes, Zebras

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People would be forgiven for thinking of Silicon Valley as a mythical zoo. The region has long been renowned for...

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Think | The Art and Science of Great Influencer Marketing

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Ever since we launched Whalar back in March 2016, one of the things I’ve found most interesting is why...

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