The objective is to promote Dubai as the perfect Easter/Spring holiday destination for Europeans within a convenient 4 – 6 hour flight time through an integrated marketing campaign. The creative approach centred around the beautiful, sunny weather and variety of experiences that one can enjoy in the Dubai winter. #StaySunny was developed as the sun, paired with sunny feelings, is what Dubai is all about – it is endless sunshine.
Leonie Hanne (@ohhcouture) is from Germany, which is a key market for Visit Dubai. Her aesthetic is feminine, whimsical and stylish and she regularly posts about fashion, lifestyle and her travels across the globe.
“I am a summer child and I simply love flowers! When people think of Dubai they usually think of skyscrapers, fine shopping and dining. With this image I wanted to show my followers that Dubai also has another site that is perfect for the nature lovers as well!
In my opinion Dubai is truly unique and different from any other city in the world. As someone who is passionate about lifestyle, traveling and photography I was sure that Dubai would provide all this and amazing photo opportunities.”
The Finished Product
“I am very thankful that I got to be a part of this great project. I am still amazed by how much one can see and experience in such a short time. The whole organisation was very great and well thought through. I would always love to do it again!”
A warm thanks to both!