Each week we feature a favourite collaboration between a brand and creator. This week is the turn of @whereisyuriy and Guinness.
For this campaign, Guinness, one of the world's most successful beer brands wanted to go back to basics. The aim was for the shots to be as raw and natural as possible. They were looking for vivid content with exceptional views, based around the idea of #ViewFromMyGuinness.
@whereisyuriy is a Nature and Lifestyle photographer based in Seattle. As a hiker and explorer who loves adventure and the outdoors, a campaign with a focus on great views could not have been a better fit. Climbing a mountain to get that one great shot? Consider it done.
For this campaign, my inspiration came from wanting to show a reward for an achievement or a reached goal. In my case this was conquering a mountain, then celebrating the victory with a cold beer on the top.
I think Guinness put out a really high quality product. It's something that so many people can enjoy.
The Finished Product
Looking back on this campaign, I had a fantastic time creating the content. It was great to be able to enjoy the experience and products at the same time.
Cheers to Yuriy and Guinness!