Each week, we feature a favourite collaboration between brand and creator, this week is the turn of @wlad and 20th Century Fox.
The Brief
For the release of A Cure for Wellness, 20th Century Fox were seeking cryptic and enigmatic visuals from highly imaginative creators. The overall theme being; we are all suffering from a sickness caused by the toxic culture of materialism that dominates modern society. The content should focus on the idea that 'there is a cure'.
The Creator
Wlad is an Instagram artist based in Brazil. His feed is an escape into his imagination, and this particular pairing made perfect sense.
My inspiration came after I saw the movie teaser. I tried to use pastel shades, a redhead model, and a mirror that symbolised water, which is well portrayed in the film. I love suspense. And I love everything that is dark and surreal and this theme was perfect for my imagination
I adore the director, 20th Century Fox - who only make exceptional films - and the dark, cold theme throughout the film.
The Finished Product
The Stats
The Verdict
I really enjoyed collaborating with Fox. I was proud to have participated in it, and when I saw the film at the cinema, I felt I had a deeper understanding of the concept. I loved it!
Thanks Wlad and 20th Century Fox!