“I think competition is quite hard right now.” - @adashoffash

Follow the creator behind the fashion, lifestyle and travel account, @adashoffash and find out more about her life, work, and inspiration.

How did you get into content creation?

I got into it five years ago. I used to work as a graphic designer part-time, but I also really love fashion, and I still had some time on my hands, so I started my own creative projects.

I was already following a lot of blogs myself so I really enjoyed watching fashion blogs, and my friends encouraged me to start my own blog. I was thinking, "Oh, there are so many bloggers out there already. Why should I do it?" But my style isn't really typically Dutch. I like to wear trend pieces, and I like to wear a lot of colours and add something quirky.

I started to grow, and I think that after reaching 100,000 followers, I got more and more brands approaching me. Before that, brands were approaching me but they would only gift me things, after 100,000 followers I got a lot of paid campaigns as well. And then I got so busy with my paid campaigns that I decided to start doing this full time.

What brands have you worked with in the past?

I have worked with Calvin Klein, River Island, 7 for All Mankind. I've worked with lots of brands, bigger names, but also some smaller brands too. And then I also do very different brands, so not only fashion, but I also worked with Google and Netflix.

How do you choose which brands you work with?

I always look if there is a good fit between a brand and my own brand and if I think my audience will like it. I mean with fashion it’s easier, because then usually there's always something that will suit your style. If it's a product that you're promoting, then it makes more sense if you love it yourself, instead of just taking on anything.

Where do you find your inspiration for your content?

A lot of different things. I like to look on Pinterest. And there are some influencers that I follow as well that I really like, but I always try not to copy other people, so it's just to see kind of what the trends are I guess, and then I also like to take inspiration from my own life, so if I go to a nice place, or if I see people in the street wearing a nice outfit that can give me inspiration as well.

How do you decide what you want to share and what you keep private?

It’s difficult, actually. I think I just go with my feelings about it, so it doesn't feel right to me, then I won't share it. And also, I have people around me like my parents, my boyfriend, they're all kind of private people, and I'm a bit private myself, too. I like to share inspiration, but I don't necessarily need to share my whole life.

What’s the best kept secret in the Netherlands?

A lot of people don't know that we have a beach in the Netherlands. If the weather's nice, I can really recommend going to the beach, there's a lot of nice beach places.

You've been content creator for five years now. What other kind of tips and tricks that you've learned that you'd pass on to someone that's just starting?

I think, to find something that's makes you you. To find something that makes you authentic and that you love and that you are excited about, and that you would love to share with other people. Don't look at what other people, other influencers, other content creators are doing, but create your own thing.

How would you describe your aesthetics?

It's very soft. I use a kind of pastel filter. It's girly, a bit playful, a bit creamy. It matches my fashion style.

What do you think is at the moment your favourite kind of fashion item that you have?

Dungarees.

What's been your favourite work that you've done to date?

One of the first campaigns I did that I really enjoyed was in collaboration with Monki. They comissioned me produce a very creative, editorial fashion shoot around the places I love to visit in my daily life.

What camera and editing software do you use?

I use Canon 750D camera. And then I have like a wide angle lens that I use because I like to show a bit of the background as well, so I think it's a 10 to 24 millimetres lens. And then for editing, I mainly use Lightroom - my presets are available to buy.

I do some final editing in Photoshop as well, so I do most of my editing on the computer, because you can keep the high quality and it's easier to spot what you're doing than when you do everything on your phone.

What's the best thing about your job?

The best thing, I think, is that I can kind of create my own agenda. So, of course, you have to fit in the campaigns. But a lot of campaigns you can actually take with you, so if I want to be travelling, then I can take the product with me. For example, right now, I'm talking to another influencer-friend, and we're like, "Oh, maybe we should go out to Paris next week," and that’s actually something that I can do.

What's the worst thing about your job?

I think competition is quite hard right now. Like, there's a lot of different influencers, of course, it's such a fun job, and as soon as people find out that you can actually make money from it, that there's a lot of campaigns out there, then they will try to get into it as well. So, some people are quite competitive. Not really friendly, and that's a bit off-putting sometimes. But, I guess you just have to find out who you want to hang out with and who's best to ignore.

Who are your favourite people to follow on Instagram?

One of my favourites right now is @OhhCouture. I think she's really good at mixing fashion with travel pictures, and I think you can kind of recognise her style, but she always manages to change it up and keep on being original.

Anything else you'd like to add?

Follow me on Instagram!

@adashoffash