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Follow | @catch52

Self titled CEO - Chief Eating Officer of her food and travel blog, Catch 52, Em sure know how to live life well. Whether she's jumping out of planes in Dubai, sipping on Afternoon Tea in London, or winning awards, Em does it with style.

How did you get started?

My blog started off as a simple bucketlist - 52 weeks and 52 new things.

It was the new year of 2014 and I was reflecting on life in general because everything felt quite comfortable. 2013 had been a complete stand-still year with not much excitement, not the way it should be for a 25 year old! I came to the conclusion that I needed to put myself out there and do more things. As a result I created an amazing list and put it online so that all of my friends could see it. This way I could be held accountable if I didn't actually do any of it.

Catch52 was the name of my project which meant doing something new each week of the year. It lead me to my first sky dive, first solo travel, 5 new countries and lots of restaurant visits. I've been hooked on food and travel ever since!

Where do you find inspiration?

Everywhere! Although I mainly find inspiration through Instagram, online magazines and by interacting with likeminded people.

How do you decide what to share and what to keep private?

I share the things I genuinely enjoy and think my audience will too.

I like to keep my personal life private on social media. The parts which I do share are ones I feel people can relate to the most or things that will encourage them somehow. I do make sure I add a personal element to my blog every now and then, because its more engaging to know who you're following.

Any tips and tricks?

Quality over quantity, and patience.

People are very visual, so I think it's worth investing time into learning whatever equipment you have and using it to you advantage. There are also lots of beginner SLR cameras nowadays that can be purchased at really reasonable prices.

I'd say patience too because finding your feet in blogging can take some time, whether that's finding your own style or an audience. Do it for you and about things that you enjoy, the rest will follow.

Lastly, the key tip I have for growing an audience is to interact and engage with people that have similar interests as you.

What camera and editing software do you use?

I use a Nikon D750 along with a 50mm 1.8 prime lens and a 16-35MM lens for landscapes. For everyday shooting of food and lifestyle, I use a Sony RX100 Mark 2 which can be used for vlogging too. You obviously don't need all of this equipment but I'm a bit of a tech geek who does photography semi professionally.

My Instagram photos are usually only edited using Instagram (lots of brightness, structure and contrast). Some blog photos get edited via Lightroom and Photoshop.

How would you describe your aesthetics?

Happy, lively and colourful!

Tell us something no one knows about you.

I write poetry and song lyrics as a hobby.

What’s been your favourite piece of work to date?

Is it ok to say my blog to date?! Winning the Food & Drinks category at UK Blog Awards 2017 really made me feel proud of what I've accomplished with my blog as a whole.

Best thing about being a creator?

The freedom of creating whatever I want and the fulfilment of the work being appreciated!

If you could give one piece of advice to the younger you what would it be?

Stop stressing and have faith in your journey. Everything will fall into place as they should. Although having said that, I still stress haha :)

Follow Em here: @catch52

James Street

James Street

Co-Founder, Whalar