Simple, clean, and minimalist, yet playful. Eddie Garcia's work is a joy to look at. A specialist in Photography, Film, Creative Direction and Design, he has a sharp eye for detail and an active mind. We caught up with him to find out more about his life and career.
How did you get started?
I did Product Design at uni; photography was always an extension of that. As my ‘design eye’ evolved with time I kept a live archive of it on Instagram. Eventually people started reaching out because they liked my work.
Where do you find inspiration?
Fashion/Architecture/Design in general. I’m a big fan of print publications, so I always draw inspiration from a range of different magazines, which usually inform my own personal style and the interior design of my home, and that’s what I post about a lot of the time.
How do you decide what to share and what to keep private?
I find it pretty easy actually. I’ve always thought of my feed more as a gallery than a public diary. I very rarely do ‘in the moment’ posts, a lot of thought goes behind each and every photo I upload. It’s still very much a reflection of me, but I need to make sure (for myself more than anything) that it makes sense visually and that it’s cohesive.
Any tips and tricks?
Play. If you allow yourself to play while you experiment and create, you’ll enjoy what you do and that’ll increase your chances of success. Even if you fail, you’ll be able to say you had fun anyway!
What camera and editing software do you use?
Canon 60D (that desperately needs updating) with a range of different lenses, 35mm and 55mm are the ones I use the most though - and Photoshop on the laptop.
iPhone 7 Plus (which I use every time I come a cross a pretty building). I colour grade with VSCO, fine tune with Snapseed and if I need to get rid of minor details I use TouchRetouch.
How would you describe your aesthetics?
It really does depend on what mood I’m going for on a certain block of posts but I would say that generally I go for simple and muted, low contrast and saturation. I just really want it to be easy and pleasant to the eye. And always lots of plants!
Tell us something no one knows about you.
I’m incredibly jealous of people who can sing - I’m pretty sure I’m tone-deaf.
What’s been your favourite piece of work to date?
It was actually a personal project. I did a series of portraits of close friends and family that had a neo-80’s vibe to them. I loved it because I just got to hang out with people very dear to me and photograph them at their best. To this day I’m still pretty happy with the results, which is rare since I’m usually put off by my own work not too long after I’ve completed it (designer syndrome).
Best thing about being a creator?
Definitely the variety of work I get to do and different people I get to work with. For someone like me who gets bored pretty easily, it’s good to always keep my brain stimulated with new projects. Also the fact that I get to do what I love for a living is pretty neat.
If you could give one piece of advice to your younger self, what would it be?
“Start sooner! Be more honest about who you are, what you like and where you want to go in life”. I think if I’d done all of that sooner in life I wouldn’t have felt I was wasting my time doing things I wasn’t passionate about.
Follow Eddie here: @eddiegrc