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Follow | @josieldn

Josephine Fear is a fashion and lifestyle blogger and content creator. Based in London, she started creating content for her blog just four years ago and now creates content for brands full time as a business. Here's what you need to know.

How did you get started?

I started my blog while working in the marketing department at Mulberry, I used the blog as my way of sharing tips and tricks for interning, sharing behind the scenes gossip from fashion week, and general beauty musings. I had no idea that it was a 'blog' and no clue about the industry at all - I just fell into it by accident! It was only when Origins spotted one of my posts and invited me to an event that I realised that beauty blogging was this huge thing.

Where do you find inspiration?

Literally everywhere! I love to travel and often get inspiration from the beautiful places I visit. I love creating content in stunning settings. I'm also inspired by other Instagrammers and bloggers of course, the amount of incredible quality content being created is absolutely astounding.

How do you decide what to share and what to keep private?

My blog and social channels are just the ‘highlights’ of my life. Although my boyfriend is also a blogger, we keep a lot of our personal lives private. My vlogs, Instagram Stories and Snapchats show our silly sides which I think people relate to, where as my beauty and fashion videos, blog posts and Instagram images show a more polished image.

Any tips or tricks?

Engagement is key to growing your channels, as is networking with other bloggers especially when you're just starting out. When your numbers start to grow, focus on quality content. Consistency is key. Also, don't be tempted by quick growth methods such as bots and loop giveaways - it's just too damaging for your reputation in the long run.

What camera and editing software do you use?

I use an Olympus Pen, Canon G7X, Canon 5D and Canon 600D - as well as my iPhone. I edit videos on iMovie, and photos on Lightroom.

How would you describe your aesthetics?

Feminine, timeless, aspirational, luxurious yet attainable.

Tell us something no one knows about you.

When I was 15, I started my own jewellery business, creating bracelets, necklaces, earrings etc. that looked like old school sweets. In fact, I think it's still live!

What's your favourite piece of work to date?

That’s a hard question! On the blog, maybe the shoot I did for Pandora and I love my lookbook videos..

Best thing about being a creator?

The freedom to create whatever you like. I love being able to collaborate with the type of brands that I always aspired to own when I was younger. There have been so many pinch me moments. Never would I have dreamt that I'd work with brands like Victor&Rolf or Pandora, or be the face of a Boots campaign, it’s so surreal! If I'd have told my younger self that I'd be doing this, there's no way I'd believe it.

If you could give one piece of advice to your younger self, what would it be?

Start your YouTube channel sooner!

Follow Josie here: @josieldn

James Street

James Street

Co-Founder, Whalar