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Follow | @rhiannonduffin

A graduate of the London College of Fashion, Rhiannon has made a name for herself through photographing and writing about life and her own personal style on the aptly named blog LifenStyle. Having been writing since 2012, she has now amassed a huge online following. We caught up with her to find out more about her career, where she finds inspiration, and what she thinks of her failures.

How did you get started?

That’s a great question. After a good (looooong) scroll through my Instagram feed/memories, It all began in 2013 as a creative place to share my loves through an image. A place to also support my blog, LifenStyle.

Where do you find inspiration?

Pinterest and Instagram is the place for me. It’s a beautiful way to collect ideas for locations, outfits and to find the next best coffee shop! I also love to travel. Sometimes when you just let go and be open to discovery, you can find the perfect place inspire you.

How do you decide what to share and what to keep private?

I personally think there’s a time to switch off - especially after a drink or two! I enjoy sharing my thoughts and daily activities on IG Stories but when it comes to time with family and friends, that’s private. I like to be in the moment. These times are precious to me and I love to have something just for us. Saying that, should I be out with a fellow blogger, photographer or content creator, you’ll soon know about it!

Any tips and tricks?

You can never take enough photos. Always experiment with locations, props, angles and most importantly have fun. Should you ever need a creative boost, my tip for a major mojo buzz is hard core caffeine and good tunes!

What camera and editing software do you use?

I use my iPhone for a quick snap when I’m out and about. The Olympus PEN E-PL7 for events and press days - This camera is small enough to carry in a handbag but still takes fierce photos. And at home I use the Cannon EOS 1100D - This was my first ever camera so I have a weird emotional attachment to this bad boy. I have to admit, I enjoy playing around with different lenses too for detailed shots. For software, I couldn’t live without Snapseed - It’s seriously the best! I’m also forever a sucker for reducing the cast on photos too.

How would you describe your aesthetics?

White, bright with pastel hues and a heavy blue filter. My aesthetics is a muse of seaside and luxury fashion - think Hamptons on fashion steroids.

Tell us something no one knows about you.

I can make really good animals using balloons. When I first left drama school I worked as a children’s entertainer (what was I thinking!?!). To this day I still get the modelling balloons out for parties - you’re never too old!

What’s been your favourite piece of work to date?

It would have to be my recent shoot in Paris. Being able to travel for work is a dream come true. I have always loved Paris due to its romantic appeal and chic fashions. In my eyes, it is the most inspirational place for creating content.

Best thing about being a creator?

Doing something which I love and enjoy everyday and actually get paid for doing so.

If you could give one piece of advice to the younger you what would it be?

Failing is winning. This might sound crazy but believe me, these failures will map out the path to your success.

Chelsea Carter

Chelsea Carter

Head of Content, Whalar