Nimi comes from a creative background. Having worked in the creative industries for companies such as Getty Images and RGA, Nimi flourishes under the demands and pace of our industry.
A Londoner, Nimi's feed is sleek and varied. Her professionally curated content and background in advertising means she knows exactly what brands need from a campaign. As a result, her channel is brimming with beautiful collaborations that constantly allow her to challenge and reinvent her creativity.
How and why did you get into content creation?
I’ve always worked in the creative industry: having worked at Getty Images for 3 years and being surrounded by top photography and editorial content; and then on to RGA, one of the top ad agencies in the world. It was a given that I would end up developing a passion to channel my own creativity and it was through encouragement from friends, family, and colleagues I decided to start up my own portfolio of fashion and lifestyle photography.
Where do you find your inspiration?
It really varies day to day but mainly from editorial magazines, other creators in the industry and also obsessively watching Peter McKinnon’s YouTube channel - he’s amazingly talented and inspiring!
How do you decide what to share and what to keep private?
I think for me it’s important to keep a bit of myself back that only my friends and family have access to. That's why I also have a personal Instagram account for my everyday musings! I always 'sense-check' with my husband as well if I think I might be over sharing. I think I have established a good line between showing my personality but also maintaining my privacy.
What is the best-kept secret in London?
From a creative point of view, the London Underground! There are so many awesome spots underground to take amazing pics and some of the stations have incredible symmetry and design.
Any tips and tricks you'd like to share with other creators?
I think it’s so important to get face time with brands and PRs you work with. They’ll remember you. Also if you work on a campaign with a brand you love, throw in a little extra - they are more likely to work with you again.
What camera and editing software do you use?
I use a Canon 5D Mark III with the 35mm Sigma Art Lens. I use Adobe Lightroom and Photoshop to do all my editing and Adobe Premiere Pro for video editing.
How would you describe your aesthetics?
You could probably call me the traveling girl next door with a slight dash of the editorial.
Tell us something no one knows about you.
This is a good one! A lot of people don’t know I'm 36 - they always think I’m younger (which is a good thing).
What's been your favourite piece of work to date?
Extremely challenging due to all the deliverables but an amazing brand to work with would be... Adobe. I couldn’t do my job without their products and I'm still pinching myself that they chose me to work with!
The best thing about being a fashion blogger?
Being able to work with amazing brands and creators in the industry.
Favourite people to follow on Instagram?
At the moment I’m loving @margoandme and @collagevintage - they both have gorgeous romantic feeds. I’ve always been a huge fan of @tezzamb because she is so creative and really draws you into her crazy world that’s completely unrelatable in a good way.
If you could give one piece of advice to your younger self, what would it be
Chill out, give yourself a few years and good things will come.
Something you couldn't live without.
My husband. And music!
What words sum up your job title?
Follow Nimi and keep up with here creative journey here