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Whalar at the Influencer Marketing Show 2019

Following the success of last years Influencer Marketing Show, Whalar is returning as a headline sponsor for the 2019 event at Old Billingsgate, London.

On the 22nd and 23rd October, Whalar will be leading talks on the data behind the science of influencer marketing, what’s driving the industry’s expansion and how brands and creators can come together to create the best of the best in progressive content.

Come along, meet the team, check out our latest work, and find out how influencer marketing is shaking up advertising.

Address: Old Billingsgate, London EC3R 6DX

Date: 22-23rd October 2019

Day 1: 22nd October 2019

14:00 - 14:30 - Re-defining Influencer

Emma Harman, MD EMEA

Emma will be joined on stage by influencer talent and brands to discuss how the industry is evolving and 'growing up.' They'll delve into new ways to collaborate, measure and execute campaigns that push to redefine influencer marketing so you can stay ahead of the curve.

Day 1: 22nd October 2019

3pm - Behind the Science of Influencer

Shazia Ginai, CEO Neuro-Insight

Discover how Whalar produced the first-ever neuro-study in influencer marketing with Shazia Ginai, CEO of Neuro-Insight, a neuromarketing and neuroanalytics company that uses unique brain-imaging technology to measure how the brain responds to communications. The technology used by Neuro-Insight, known as Steady-State Topography (SST), measures neural processing speed at the scalp in order to build a second by second picture of activity in the brain. Come along to learn about the process, try it for yourself, and see how your brain responds to influencer marketing in real time.

Day 2: 23rd October 2019

10:20 - 10:50 - The Science of Influencer

Ian Forrester, SVP Research and and Analytics

The world’s first neuroscience study on influencers answers the question - why does influencer work? Startling comparisons are made between the emotions evoked and memories created by influencer ads, and TV, Facebook and YouTube adverts, and the priming effect of influencer adverts on TV, Facebook and YouTube adverts. Discover the true power of influencer marketing by learning why it works and how science is changing influencer marketing as we know it.

Want to find out more? Drop an email to studio@whalar.com



Chelsea Carter

Chelsea Carter

Head of Content and Community, Whalar