What is a Cinemagraph?
Often described as a living image, a cinemagraph is the steady medium between a video and a photograph. It is typically a photograph with one moving element.
What is it Used For?
As an experimental new technique, it’s often used to stand out from the crowd in a world full of content. Flixel found that CTR on banner ads featuring a cinemagraph are almost 500% higher than those without.
How do I Create a Cinemagraph?
You can use specially created apps such as Flixel, or do it yourself using layers on Photoshop.
Who is The Expert?
@QMike is a self taught photographer, and is always seeking innovative ways of capturing moments of his life in London and travels further afield. His cinemagraphs have become a popular feature on his Instagram account, which is followed by 70 thousand people.
What’s Their Advice?
“Be patient. One cinemagraph can take up to 4 - 5 hours to create what with pre and post-production. If you’re looking for a place to start, Flixel is an amazing app that helps you to create cinemagraphs. However, Flixel can be quite limiting so when you want to take it to the next level be prepared to teach yourself with lots of Youtube tutorials - that’s how I did it!”
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