Melissa Koh, lifestyle, beauty and fashion blogger from Singapore, describes herself as 'a dreamer, a lover, a change maker and a believer of the infinite'. We spoke to the woman behind the perfect feed to find out how she does it.
How did you get started?
I've had my blog since I was a teenager, and have been blogging since then, as it's something I really enjoyed doing. I never expected documenting my daily chronicles and sharing my outfit inspirations to become a full-time job though!
Where do you find inspiration?
I find most inspiration when I travel. I love new experiences. I love day dreaming and being in my own little world.
How do you decide what to share and what to keep private?
Given that I am a lifestyle blogger, I share almost everything about my life and I feel like there’s nothing much to hide. People know me inside out for who I am and for what I do. I like to be as real as possible. I shared quite a lot about my wedding - from the planning, to the making of my gowns to my actual day, in hope of other brides-to-be being able to learn a thing or two from it, or use it as inspiration for their own big day.
Any tips and tricks to getting your shots?
I think I’ve developed my own style of what would make the cut as a good photo and what would not over time. It’s a lot about experimenting. I edit my photos on lightroom with a preset that I’ve developed. It keeps changing and evolving but that’s the most fun part of it all.
What camera and editing software do you use?
I use the Fujifilm XE3 and XT20 and I edit my photos on lightroom and photoshop (if need be).
How would you describe your Instagram aesthetics?
I would say that it’s warm and emotive. I really hope people feel something from it, beyond the pretty looking photos. Each and every single picture I post holds something dear to me, even if it is an ad for a brand. I am very selective about what ends up on my feed.
Tell us something no one knows about you.
I'm afraid of fish. I know, I know.
What’s been your favourite piece of creative work to date?
I have quite a few and I can’t decide on just one single piece. I think my work for some beauty campaigns like Juicy Couture and some Tourism Boards, have been my absolute favourite projects so far.
The best thing about being a creator?
Feeling limitless and able to see my work have an influence on another person.
If you could give one piece of advice to your younger self, what would it be?
Don’t be in a rush to grow up. Embrace every passing moment because once gone, they’ll never return.
Where's the best hidden gem in your area?
Tangs on Orchard Road; my favourite hide out in town.