“Never Give Up Creating” - @formallyjes

Based in Madrid, Jesbely produces high quality fashion, travel and lifestyle content for a diverse and engaged audience. Regularly switching between English and Spanish, we had the opportunity to ask her about the creativity behind the style.

How and why did you get into content creation?

Actually, it was by accident! I started studying for a personal stylist course 3 years ago, and from there I decided to create a blog. Then Instagram came into the picture and I finally realised how much I enjoyed creating content... One thing came to another and here I am!

Where do you find your inspiration?

Everywhere. I think you can get inspired by a trip, a magazine, from other creatives and (of course) Pinterest!

How do you decide what to share and what to keep private?

It really depends on how I feel about something before posting. If I don’t feel good or secure when posting something, then it’s probably better to not publish the content.

What is the best kept secret in Madrid?

Wow, Madrid has so many beautiful hidden streets that the average person will not know. One thing is the light; this city has a very special natural light that creates beautiful photos.

Any tips and tricks you'd like to share with other creators?

Never give up creating, even if you’re down and you don’t feel inspired, give yourself a break and start over. A brief pause gives you the fresh air you need to begin new and better projects.

What camera and editing software do you use?

I use a Nikon D750 and Lightroom for editing. For me, it’s the best :).

How would you describe your aesthetics?

My aesthetic has changed over the past few months because I have lost weight. But my mind has also changed; so right now I would my aesthetic is fresh, renewed and full of happiness. There is a brightness I haven’t had until recently and I want it to be shared with my followers.

Tell us something no one knows about you.

I really don’t like to smile in front of the camera, but I’m working on it hehe.

What's been your favourite piece of work to date?

Wow! It's so hard to say just one. But definitively the session we did a couple of months ago in Brihuega, a small Spanish town full of lavender and wheat fields. It was magical!

The best thing about being a creator?

I thought that it was my destiny to become a teacher, I never thought I'd be a creator, and now I am. I feel so blessed, the idea that I can live off what I create leaves me speechless.

Favourite people to follow on Instagram?

@notjessfashion, @emilisindlev and @tezzamb

If you could give one piece of advice to your younger self, what would it be?

Everything comes in the right moment, don’t push, be patient!

What word sums up your job title?

Lifestyle.

Follow Jes Here