Our Guide to Influencer Fraud
Whalar is committed to maintaining a healthy and fair community of genuine influencers and talented creators. If you were unaware of our policies on influencer fraud, we hope this guide makes it clear.
Creators may be committing influencer fraud without fully realising the negative impact that these services are having to the authenticity of their account.
These services may seem like legitimate solutions to growing following, engagement or views, and in a climate where value is often placed on numbers we appreciate this may be attractive. However, having done our due diligence we can confirm that these offerings are too good to be true, and the use of such practice is classed as influencer fraud, which we take very seriously here at Whalar.
What do we class as influencer fraud?
Creators that partake in following and unfollowing a suspicious number of accounts over a period of time. Of course it’s natural to follow and unfollow people on social media, however we can see when creators signed up to Whalar are using automated bots to do this at huge volumes in order to attract more people to their accounts.
Buying Fake Followers and Engagements
A lot of these online services offer certain engagement, be it following, likes, views, comments and more in exchange for money. The services claim that this engagement is legitimate, however upon our further investigation, these accounts that are ‘engaging’ with creator accounts are either empty, or engaging against their will, which is viewed as fraud.
Joining a large WhatsApp group or similar in order to boost a post may seem like an easy win for a creator, but this often means that the engagement is a carbon copy of engagement across various profiles and posts. Because this engagement is inauthentic, it is viewed as fraud.
If we find that any creator associated with Whalar has taken part in any of the above fraudulent activity, we will suspend them from our platform. If the creator is on a campaign when we discover fraudulent behaviour, they will be taken off the campaign immediately, whether they have created content or not, and lose their remuneration.
We hope this helps you to understand influencer fraud a little more! Do you want to learn more about this subject at an event? Would you like to meet the tech team whom have built this advanced technology and ask more detailed questions in person?
Let us know by filling out this form and we’ll make it happen!
Previous post:@jadepearl_ | "Instagram allows me to express myself freely"
Next post:Whalar at D&AD Festival 2019