Candy Minimalism by @teber
Téber is a visual content creator who is a breath of fresh air for influencer marketing. A true talent, his work is vibrant and diverse. Each piece is beautifully ambiguous, consistently evoking a narrative through his unique style.
Drawing on his unique interpretation of traditional minimalism, his easily identifiable aesthetic has not gone unnoticed by fellow creatives. Fresh from producing several stunning assets for Whalar's Hewlett and Packard collaboration, Téber's growing portfolio of impressive partnerships is continuing to elevate his work to the next level.
His future, alongside his content, is undoubtedly bright.
How and why did you get into content creation?
I just started capturing my surroundings. I got inspired by many artists from Instagram and I kept creating more content as I got support from most of them.
How would you describe your aesthetics?
Have you ever found the medium of Instagram has influenced your content in any way?
100%! Instagram was the only platform that inspired me to create more content while seeing other incredible photographers be amazing every single day.
Who are your greatest artistic influences?
Definitely candy minimalism as movement. I started to study the history of the minimalism by itself a year after getting into it. Now, in a saturated market of content and distractions, I find it necessary to evolve as an artist.
Who have been your favourite brands to collaborate with?
Adidas (Ultraboost Campaign) and Google (Google Home campaign). Ultimately, my favourite brands to collaborate with are those who believe in my vision from the start. When brands do this, I feel as if my both voice and style are fully valued.
What's your favourite piece of content you've ever made, branded or otherwise?
As cliché as it may sound, it’s the next one that I’ll be creating. Branded or not.
What makes a good brief from a brand?
Have a clear creative path, and preferably giving freedom to the creator by believing in his/her vision.
Any tips and tricks you'd like to share with other creators?
Meet. Your. Deadlines.
What software / creative tools do you use to create content?
Photoshop and A Colour Story.
Tell us something no one knows about you.
Most people think I’m a girl since I’ve rarely shown my face on IG.
The best thing about being a content creator?
The creative freedom. To be authentic to myself and my values when it comes to creating anything.
Accounts who inspire you on Instagram?
“Keep believing that. It’ll come true before you know it.”
Something you couldn't live without.
My MacBook for sure.
What words sums up your job?
I take photos.
Boom, a no nonsense finish. For more breathtaking content to light up your feed, drop Téber a follow here.
Previous post:Where Should Great Marketers Take Their Brands in 2019?