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Whalar Announcement: Mike Hondorp Named CMO


Whalar are delighted to announce the appointment of Mike Hondorp to global CMO. Mike will be managing the global brand and will continue to promote Whalar’s philosophy as the platform with creativity at its core.

Mike’s previous role at Whalar was Chief Growth Officer, and during that time Whalar has more than doubled in size and opened 3 new offices as the company continues to scale globally.  His experience as Brand Development Manager and Product Marketing Manager at Facebook and Instagram, combined with his knowledge of and passion for Whalar’s mission, means he is ideally suited to become Whalar’s first ever CMO.

“I could not be more excited to take on this role during this pivotal, high-growth stage of Whalar’s journey, and I’m thrilled to be able to continue to tell our story of differentiation on a global stage. Whalar’s model and approach to creativity is redefining the way brands create content, reach engaged audiences, and storytell with impact, and in doing so we are solving brand and consumer needs on a global scale.” - Mike Hondorp, CMO, Whalar

Whalar’s President and COO, Rob Horler, has welcomed Mike’s new role; “I believe it will be hugely beneficial to have Mike take on this role on behalf of Whalar, given he knows the business so well. With a background in brand and product marketing, his deep knowledge of all aspects of influencer marketing, industry profile and experience of working in the UK as well as the US, he is the ideal candidate and I am delighted he has agreed to take on the role.”

For more information, please contact Will Rix at will@whalar.com or visit the Whalar website at www.whalar.com.

About Whalar

Whalar is an influencer marketing company on a mission to 'Liberate the Creative Voice'.

We're focused on leveraging technology to provide a new operating model for producing high-quality creative work, accessing engaged audiences and gaining diverse consumer insights.

We do this globally, with full transparency on every cent, in a fraction of the time it has traditionally taken and at a fraction of the cost.

We're the Facebook, Instagram and Snapchat official partner for influencers, have advertising legend Sir John Hegarty as Chairman, R/GA Founder Bob Greenburg as Vice-Chairman, and work with global brands like Unilever, Diageo, Estee Lauder, Nike, Apple and Ralph Lauren. Whalar is an award winning solution, picking up accolades from Cannes Lions (Gold and Silver), D&AD (Silver), WARC (Grand Prix), and many more.

The quality of creative and scalability of our model is always what blows people away so please see it for yourself by checking out whalar.com.