Whalar Win at Le Book Connections West Coast

Whalar are delighted to be announced winners of the Tech and Non-Traditional Category for Social at 2019’s Le Book Connections Creative Awards for their work with Parfums Christian Dior on the #DiorLoveChain.

Continuing their success as winners of the Tech category at Le Book Connections in London last October, and runners up at Le Book Connections Paris in 2017, Whalar are thrilled to add the Le Book Connections West Coast awards to their achievements for their work with Parfums Christian Dior.

“For over 12 years Le Book has recognized best-in-class global creative services and it is a huge honor to be part of their Winners Circle for our partnership with Christian Dior. By liberating the creative voice of our global creators we developed locally relevant, emotive content that revealed the purpose behind the product. This authentic storytelling is why people engaged and, more importantly, acted.”

Whalar Managing Director, North America, Joanna Cronk

The campaign was driven by the universal question; ‘And you, what would you do for love?’ Drawing on the global significance of Dior’s lead ambassador, Natalie Portman, Whalar matched the brief to 200 creators who all possessed the artistic relevance to translate Dior’s message to their followers. Powered by Whalar’s leading platform, the campaign was completed in under 45 days and reached 20 million people.

With each share of #DiorLoveChain, the campaign raised funds for charity WE, contributing to a value upwards of $18,000. WE perform incredible work by focussing on breaking the cycle of poverty through local initiatives for schoolchildren in Kenya.

For more information, please contact Will Rix at will.rix@whalar.com or visit the Whalar website at www.whalar.com.