Studio is Whalar's digital mag.

It is a resource for creative people navigating the creative industries.

Let's Talk Numbers

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Journalist Lucy Lucraft explores why influencers bot in the age of the digital algorithm. On Instagram? What’s your growth...

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Why Authenticity is Important

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It's not just a buzz word. As more and more people become switched on to influencer marketing, it’s more...

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#DontMindIfIBaileys – Baileys’ New Look

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Baileys ongoing campaign reminds us that, after a long day, it’s never a bad time for a Baileys. Infused...

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Meet Nicole Eddy | How to verify yourself without the blue tick

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An expert guide on finding your own filter so your followers can find you. I still remember the first time...

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From Fashion PR to Influencer Marketing: My Journey from Print to Digital

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Article written by Whalar's US Fashion and Beauty Associate Director, Blanaid Kenny. The 90s: A golden age for magazines. I,...

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"I’ve gotten to the point where I’m confident being me" - @cholpak

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Nicholas Pakradooni is, apart from the king of amalgamating his name for an insta handle, a self described well fed...

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The Rise of Micro-Influencers

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Influencer marketing is on the rise with more and more brands seeing the value of working with bloggers, Youtubers and...

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#LabelsAreForClothes

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…the hashtag behind the campaign that is all about reclaiming labels in the most positive way possible; by smashing apart...

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Crissy's in Vogue

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When your job title is so untraditional, sometimes it’s hard to explain exactly what it is that you do....

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