Studio is Whalar's digital mag.
It is a resource for creative people navigating the creative industries.
Let's Talk Numbers
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Journalist Lucy Lucraft explores why influencers bot in the age of the digital algorithm. On Instagram? What’s your growth...
Why Authenticity is Important
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It's not just a buzz word. As more and more people become switched on to influencer marketing, it’s more...
#DontMindIfIBaileys – Baileys’ New Look
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Baileys ongoing campaign reminds us that, after a long day, it’s never a bad time for a Baileys. Infused...
Meet Nicole Eddy | How to verify yourself without the blue tick
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An expert guide on finding your own filter so your followers can find you. I still remember the first time...
From Fashion PR to Influencer Marketing: My Journey from Print to Digital
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Article written by Whalar's US Fashion and Beauty Associate Director, Blanaid Kenny. The 90s: A golden age for magazines. I,...
"I’ve gotten to the point where I’m confident being me" - @cholpak
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Nicholas Pakradooni is, apart from the king of amalgamating his name for an insta handle, a self described well fed...
The Rise of Micro-Influencers
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Influencer marketing is on the rise with more and more brands seeing the value of working with bloggers, Youtubers and...
#LabelsAreForClothes
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…the hashtag behind the campaign that is all about reclaiming labels in the most positive way possible; by smashing apart...
Crissy's in Vogue
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When your job title is so untraditional, sometimes it’s hard to explain exactly what it is that you do....