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Liberating
The
Creative
Voice
Liberate the creative voice

Human beings are like that. We like living in communities — creating, sharing, rejoicing in our common story that we all write together.

The old world ran on control and limiting access. It loved uniformity, predictability, and it feared freedom. Under it, we found ourselves thinking too much and feeling too little.

That world is dying, but a new one is emerging. More than information, what we need now are fresh ideas and new voices that connect us all.

At Whalar Group, we believe the future belongs to Creators: those who do the hard work of dreaming loud, then wrestling those dreams into the real world. Passionate, diverse, modern storytellers who create vibrant culture and value-driven communities. Brave entrepreneurs who demand a new creative playground and a new economy, the Creator Economy.

Eight years ago Whalar Group was born to help liberate these creative voices, to take their thinking to the world. We’re proud to be a truly unique Creator ecosystem, where entrepreneurship, technology and creativity meld to create limitless possibilities.

Imagining new ways of being and building: where we provide unparalleled intimacy and proximity to Creators’ ways of thinking. Understanding their values and what they need to flourish.

We’ve built a place to nourish these voices, discover new ones, and help them grow their communities, validate their successes, and guide brands to reach beyond their own borders in collaboration with these future-shaping voices. We’re convinced it’s the only way to reach the future of creativity and, together, unleash radical, sustainable growth.

We’re Whalar Group, liberating the creative voice.

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Our
Ecosystem
Whalar
Group
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Whalar
A global, award-winning, full-service Creator agency that unlocks the potential of Creators, brands, and platforms.
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Foam
A suite of AI-powered tools, templates, and services for Creators and talent managers to streamline brand collaborations and drive growth.
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Moby
Ventures
A venture studio that brings Creators’ ideas for brands and products to life.
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The
Lighthouse
A first-of-its-kind, physical Creator campus that helps Creators and their teams learn, make, and belong.
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Sixteenth
One of the leading, global, 360° Creator talent management companies. The home of “good influence,” we build the careers and businesses of the best Creators through strategic partnerships.
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Umi Games
Umi Games is a gaming studio that connects brands to Creators, building the most immersive experiences within Fortnite, Roblox, and Minecraft.
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Thought
Leadership

Thought
Leadership

Thought
Leadership

Want to better understand how to navigate the Creator Economy? Whalar Group has evolved alongside this industry since 2016 to become the global Creator company. We have unmatched proximity, understanding, and trust of Creators.

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Research
Media Mix Model
2023

Many marketers have difficulty measuring the impact of Creators on their bottom line. To address the need for data-driven insights, Whalar Group partnered with Nielsen to analyze the impact of Creator content across 20+ campaigns conducted in the US and UK over the past two years in an extensive Media Mix Model (MMM). This first-of-its-kind study proved every dollar spent on Creator content delivers $2.41 in return.

Research
Reaching the Unreachables

More than half of Gen Zs and Millennials spend 0 hours on ad-supported TV on any given day. In fact, they actively dislike ads and will pay to avoid them. They are turning to content from creators: comedians, chefs, writers, designers, musicians, dancers, and filmmakers. Whether this content lives on Instagram, Snap, TikTok, Twitch, Twitter, or YouTube makes little difference. Creators are taking a growing share of time and attention away from traditional content providers.

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Learn more about how Whalar can work with your brand here.

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