It's On The Way
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Learn more about how Whalar is liberating the creative voice below.
Human beings are like that. We like living in communities — creating, sharing, rejoicing in our common story that we all write together.
The old world ran on control and limiting access. It loved uniformity, predictability, and it feared freedom. Under it, we found ourselves thinking too much and feeling too little.
That world is dying, but a new one is emerging. More than information, what we need now are fresh ideas and new voices that connect us all.
At Whalar Group, we believe the future belongs to Creators: those who do the hard work of dreaming loud, then wrestling those dreams into the real world. Passionate, diverse, modern storytellers who create vibrant culture and value-driven communities. Brave entrepreneurs who demand a new creative playground and a new economy, the Creator Economy.
Eight years ago Whalar Group was born to help liberate these creative voices, to take their thinking to the world. We’re proud to be a truly unique Creator ecosystem, where entrepreneurship, technology and creativity meld to create limitless possibilities.
Imagining new ways of being and building: where we provide unparalleled intimacy and proximity to Creators’ ways of thinking. Understanding their values and what they need to flourish.
We’ve built a place to nourish these voices, discover new ones, and help them grow their communities, validate their successes, and guide brands to reach beyond their own borders in collaboration with these future-shaping voices. We’re convinced it’s the only way to reach the future of creativity and, together, unleash radical, sustainable growth.
We’re Whalar Group, liberating the creative voice.
Many marketers have difficulty measuring the impact of Creators on their bottom line. To address the need for data-driven insights, Whalar Group partnered with Nielsen to analyze the impact of Creator content across 20+ campaigns conducted in the US and UK over the past two years in an extensive Media Mix Model (MMM). This first-of-its-kind study proved every dollar spent on Creator content delivers $2.41 in return.
More than half of Gen Zs and Millennials spend 0 hours on ad-supported TV on any given day. In fact, they actively dislike ads and will pay to avoid them. They are turning to content from creators: comedians, chefs, writers, designers, musicians, dancers, and filmmakers. Whether this content lives on Instagram, Snap, TikTok, Twitch, Twitter, or YouTube makes little difference. Creators are taking a growing share of time and attention away from traditional content providers.
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Learn more about how Whalar can work with your brand here.