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Collaborate | RemiAfolabi x Seiko

Each week, we feature a favourite collaboration between brand and creator, this week is the turn of @remiafolabi and Seiko.

The Brief

Seiko, a renowned heritage brand wanted to promote their Premier watch to people seeking affordable luxury. They selected creators who they already loved to produce content that fitted seamlessly into their lifestyle.

The Creator

Remi Afolabi is a British fashion, travel and lifestyle blogger and creator. Her content, is sleek and sophisticated with a modern edge.

Those who know me well, know that I'm an avid collector of watches, and I'm always looking for stunning pieces to add to my collection. I guess my obsession stems from growing up playing around with my dad's collection of wrist watches which included a few from Seiko in fact. Partnering with the brand felt natural and authentic, as I've admired their products for many years.

Whilst eating breakfast on the rooftop of the apartment I stayed at in Marrakech, I was taken aback by how rich the blue skies were. Drawing inspiration from my surroundings at the time, I thought it would be a good idea to incorporate a piece of the city with the watch in this particular image.

The Finished Product

The Stats

The Verdict

Collaborating with Seiko on this campaign was a real pleasure. I loved capturing the watch whilst on the go and exploring Marrakech, and was pleased with how the images turned out. I still wear my watch every day because it fits so well with my personal style and lifestyle! They are a brand that I would happily collaborate with time and time again!

Thanks Remi and Seiko!

Chelsea Carter

Chelsea Carter

Head of Content, Whalar