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Collaborate | TheLuxiLook x Swarovski

The Brief

For those who love jewellery and fashion, this campaign really was a fairy tale. Swarovski wanted eye-catching, elegant content in order to showcase their Beauty and The Beast range.

The Creator

Amy Zhang, the creator of the lifestyle and fashion blog @theluxilook is not your typical style blogger. She also has five years of management consulting and corporate strategy experience under her belt, so I'm not exaggerating when I say she means business.

Growing up, I loved the magic and whimsy of Swarovski crystals. In addition, Beauty and the Beast was one of my favorite Disney movies - I definitely related to Belle in many ways!

I wanted to highlight the boldness of the jewellery by keeping my outfits and other details minimal yet edgy.

When I think of Disney princesses, I usually think of something more glam and feminine, but in this instance I wanted to mix things up a little bit. Black and white was the perfect background for the deep reds and greens in the pieces.

The Finished Product

The Stats

The Verdict

It was an incredible opportunity and I feel so fortunate for having the chance to work with some of my favorite brands and properties from my childhood - I would love to work with Swarovski again in the future! .

Thanks Amy and Swarovski!