For those who love jewellery and fashion, this campaign really was a fairy tale. Swarovski wanted eye-catching, elegant content in order to showcase their Beauty and The Beast range.
Amy Zhang, the creator of the lifestyle and fashion blog @theluxilook is not your typical style blogger. She also has five years of management consulting and corporate strategy experience under her belt, so I'm not exaggerating when I say she means business.
Growing up, I loved the magic and whimsy of Swarovski crystals. In addition, Beauty and the Beast was one of my favorite Disney movies - I definitely related to Belle in many ways!
I wanted to highlight the boldness of the jewellery by keeping my outfits and other details minimal yet edgy.
When I think of Disney princesses, I usually think of something more glam and feminine, but in this instance I wanted to mix things up a little bit. Black and white was the perfect background for the deep reds and greens in the pieces.
The Finished Product
It was an incredible opportunity and I feel so fortunate for having the chance to work with some of my favorite brands and properties from my childhood - I would love to work with Swarovski again in the future! .
Thanks Amy and Swarovski!