You know the late night Instagram holes you fall down, scrolling the feeds of girls with a seemingly perfect life, a closet of incredible clothes, the girls who are either at brunch, or at the beach? Fredrika of @fakander is this girl. But there's more than meets the eye: whilst she might be a full time Insta-babe, Fredrika isn't afraid to show her vulnerable side, and that's what makes her so endearing. I caught up with her to chat about her creative process, how she finds inspiration, who she follows and the best spots in Melbourne to grab a coffee.
How did you get started?
I started off as a yoga teacher just sharing my practice, but as my lifestyle changed, and my practice switched from fancy, advanced yoga pose shots to quite a private and back-to-basic practice. I moved away from yoga shots into lifestyle imagery. In the last couple of years my boyfriend and I have travelled a lot, moved back and forth across the world and whilst I just started sharing our everyday life, I'm quite surprised how well it has been received! It's amazing how many people I have met and connected with all over the world through social media. Some of my best friends now are people that I met behind the scenes, like designers and marketing managers. I feel very lucky!
Where do you find inspiration?
It really varies. I find it everywhere, and it is always changing. I think that's why my photos change as well! I get really inspired by personalities and how people carry themselves.
How do you decide what to share and what to keep private?
I go on gut feeling. I don't think I'm very balanced, sometimes I overshare (anyone who watches my stories will know that) and sometimes I probably undershare (when my caption is literally an emoji). I'm a person who is completely run on emotions (I feel so sorry for my partner!) which means that depending on the day and my mood I will probably act quite differently on social media. The happier the day, the more I share online. You can bet that when I get in that emoji-captioning mood I'm probably PMS'ing.
Do you have any tips and tricks to getting perfect shots?
It's all about the light. Don't force it if it doesn't work you are just gonna ruin both your and your photographers mood. Just wait for the right light!
What camera and editing software do you use?
I use a Canon 6D and I edit all my photos on Lightroom, with my own presets.
How would you describe your Instagram aesthetics?
I'm not a very good judge of myself so that's difficult to say, but I try to keep it light, bright and warm!
Where's the best hidden spot in Melbourne?
We're currently moving so I haven't been able to fully explore our new little neighbourhood but we are currently in South Melbourne where I just love Wynard off Clarendon street. And attached to this awesome little coffee place is an amazing ceramic shop!
Tell us something no one knows about you.
I always used to answer that question by saying I am a total knit-freak so that's not really a secret anymore! I don't think there is something no one knows about me. I'm a pretty open book with the people around me. I cry a lot. For anything, happy or sad somehow I always end up a little teary eyed. A few days I cried because our newly painted ceiling looked so much better than I imagined. My boyfriend thought I was going insane.
What’s been your favourite piece of creative work to date?
It is still currently being planned (in my head!) and in talks with some amazing people. I can't say more than that, but I am hoping that it will be significant!
What's the best thing about being a creator?
I never have to dread Monday morning. I love working.
If you could give one piece of advice to your younger self, what would it be?
Don't worry too much. Things always somehow work out the way they are supposed to do.
Who do you love to follow?
I'm pretty obsessed with everything @tezzamb does. Also I am lately feeling super inspired by @christinamacpherson!