"I see things you don't see." That's Rich McCor's bio on his hugely popular Instagram account, @paperboyo. So what does he see? Big Ben as a wristwatch, LA's Broad Museum as a Banksy masterpiece, Easter Island as a foosball table and a whole lot more playful paper cutouts with amazing back drops.
His creative content has earned him attention from the Evening Standard, Vice and London Live and he's worked with brands such Vodafone, LG and Coca Cola. Find out about his career and more below.
How did you get started?
I found my style of photography through trying to emulate some of my favourite photographers and deciding I'd never reach their dizzying heights, so started introducing paper cutouts to differentiate my images. I noticed that people enjoyed these images on my Instagram, so moved away from trying to take traditional photos and focused on cutout images.
Where do you find inspiration?
One of the first Instagram accounts I followed was @abstractsunday, who blew my mind with his inventiveness and ability to play around with everyday objects. Seeing his account sort of made me realise I could break the rules and do something different with my photography.
How do you decide what to share and what to keep private?
I like to think I've raised the standard of my imagery the more I've been doing this, so I try to only post good quality content now. The problem with my style of photography is that only about 80% of my concepts work so I've got a folder on my desktop of failed ideas. Maybe one day I'll release those as an insight into my process.
What camera and editing software do you use?
The cutouts are all shot on camera, but I use Photoshop for some simple tweaking and colour correction. I like Snapseed for on the go edits.
How would you describe your aesthetics?
I like to think my images fall somewhere between whimsy and humour.
Tell us something no one knows about you.
I took singing lessons and never heard back from my singing tutor after the second lesson. I like to delude myself and think she was intimidated by the level of skill I was demonstrating.
What’s been your favourite piece of work to date?
I really enjoyed the Banksy and The Broad mashup I did in LA. It's both an ode to someone I admire and a bit of a personal twist.
Best thing about being a creator?
The best thing is I'm meeting new and exciting people, the downside is that being a photographer inherently brings lonely moments in far away destinations.
If you could give one piece of advice to the younger you what would it be?
Go out and make content, don't just talk about it. Just go make it. If it's rubbish then that's okay- learn from it and go try again.
Follow Rich here: @paperboyo