Creator, Sara is an advocate for organic, plant-based living. Her content is bright, colourful and... delicious. We caught up with her to find out about her life and career as a creator. Here's what you need to know.
How did you get started?
By chance – nearly two years ago I started putting images of my food on Instagram, unaware of any ‘scene’ happening there. I soon discovered an inspiring, welcoming community of creative people, just as passionate about healthy eating and imagery as I am. Felt like coming home.
Where do you find inspiration?
In interactions with people and their work, in my hunger for beauty, in my need to rethink the usual, share and communicate.
I get a lot out of hearing/reading/watching other creatives’ stories on how they got to where they are at, their work ethics, and realisations about life and work.
Being inspired is a state of mind I think: to stay open and engaged and look closely at my day to day experience and observations and connect them to whatever I am focused on at the moment.
How do you decide what to share and what to keep private?
Will it add value to my followers’ experience and is it relevant to what I’m trying to say? If yes, I’ll share it. Sometimes of course I’ll throw something random in, because life is.
Any tips and tricks?
Be honest and work earnestly on finding what is ‘you’. We all get inspired by others but don’t just copy what you see, find your own version of it.
Get good at your equipment of choice. Work with people you trust and respect. Trust your gut feeling. And, take regular breaks – whether that’s 5 minutes or 5 days – it refreshes your vision.
What camera and editing software do you use?
Canon 60D with a 50mm f1.8 lens, I edit in Adobe Lightroom and Photoshop. The images I post on Instagram often get a touch of VSCO as well, to optimise them for a small screen.
How would you describe your aesthetics?
Contrasted, strong, organic, aware of colour, sensitive, detailed, graphic.
Tell us something no one knows about you.
Haha those things are secret for a reason!
What’s been your favourite piece of work to date?
In the social media space, it is to create a recognisable, genuine representation of my aesthetics and values. A work in progress!
Best thing about being a creator?
Not being trapped.
If you could give one piece of advice to the younger you what would it be?
You may not feel so now, but everything gets so much clearer and easier with time. Just hang in there, and don’t beat yourself up too much.
Follow Sara here: @shisodelicious