Blue Whale Thinking

46 posts
Hot topics, opinions and personal stories from creative people.

Let's Talk Numbers

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Journalist Lucy Lucraft explores why influencers bot in the age of the digital algorithm. On Instagram? What’s your growth...

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From Fashion PR to Influencer Marketing: My Journey from Print to Digital

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Article written by Whalar's US Fashion and Beauty Associate Director, Blanaid Kenny. The 90s: A golden age for magazines. I,...

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Going Offline: A Week Without My Phone

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How much time do we spend on our phones? And of that time, how much is valuable? Recent studies show...

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Introducing... The Whalar App!

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We have some big news for all of our creators. We've been working hard on an exciting project and the...

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Vero: What Brands and Creators Need to Know

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A social media storm has whipped up over the past few days with many high profile Instagram users declaring that...

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A Guide to Facebook's Changing News Feed for Brands and Businesses

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It's not hard to predict what kind of content the average Facebook user sees in their News Feed. A friend's...

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Why Liberating the Creative Voice is Great For Brands

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When we launched Whalar, a little under 2 years ago, our sole focus was solving the pain points of influencer...

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Instagram Stories 'Highlights' feature: How Do I Use It?

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This week, Instagram have created the 'Instagram Stories Highlights' feature, which allows you to save an unlimited amount of stories...

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Blogging in an Insta-World | Emma Lavelle

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I used to read blogs religiously, setting aside time each day to catch up with my favourite bloggers. Every evening...

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