Whalar are delighted to announce the recent hire of Claudia who will be leading our new Berlin office. A creative thinker and strategist, Claudia arrives on the Whalar scene with a wealth of experience within this new market. Prior to sinking her teeth into the new role, Studio had the chance to sit down with Claudia and discuss her passions, what originally attracted her to Whalar and how she plans to implement her fresh perspective.
Can you tell me about your role.
I am the new Managing Director for Whalar GSA (Germany, Switzerland, Austria). In addition to that role, I oversee all automotive partnerships for Whalar globally.
I started my career in the creative agency world working for a creative think tank at DDB. Since then I gained a lot of experience from all sides - agency, start-up and client side.
I come from a strategic background working as a consultant for Volkswagen, Audi and most recently as a storytelling partner for Porsche - which helped me gain a great wealth of knowledge within the automotive industry.
What's your background and personal story?
I have always been a big fan of cars. I grew up following Michael Schumacher and watching the Formula 1 with my dad - with a Ferrari miniature car sitting on top of our TV. In that sense, I have always been very German.
My second passion is sports and fitness: I recently finished my fitness trainer license and on weekends you can find me running and exercising in parks or forests around Berlin.
What drew you to Whalar?
"Principles remain. Practices change." This quote by our chairman Sir John Hegarty, sums up the trends and developments in the creative space very well. The general creative rules stay the same, but brands and agencies need to adapt to new channels, more engaged audiences and completely new formats and platforms.
Coming from a traditional marketing background, I truly believe in Whalar’s mission to ‘liberate the creative voice’. It unlocks new abilities for brands to work with creators and artists with ‘real influence’ and curated like-minded communities.
Especially in the German speaking markets, there is still a lot of growth potential within the digital world - brands have just recently started professionalising content dedicated to their social channels. At Whalar, we also see our brand partners use the assets to fuel their content libraries, ignite their paid social media and even use them in-store or for print.
I am very excited to be part of Whalar’s journey. In my role as Managing Director GSA, I want to break down prejudices and show brands a completely new approach to content and influencer marketing.
What Whalar case study has impressed you?
My all-time favourite Whalar case study is a collaboration with @lornaluxe in the UK. Lorna Luxe is the founder of her own lifestyle blog that is dedicated to providing style inspiration for fashion savvy young professionals.
Together with the e-commerce platform In the Style, Lorna launched a 40 piece collection in 2019 which was inspired by her own Instagram account. 12,000 followers signed up to gain early access to the collection. In the first hour, over 87% of Lorna’s collection had sold out.
This is a great example for content marketing with influence and sales impact at the same time. I look forward to more projects like this in the future.
We're extremely excited to have an individual of Claudia's stature on-board! For any more information on the Whalar's evolving platform, don't hesitate to drop us a line at email@example.com.
We're focused on leveraging technology to provide a new operating model for producing high-quality creative work, accessing engaged audiences and gaining diverse consumer insights. We do this globally, with full transparency on every cent, in a fraction of the time it has traditionally taken and at a fraction of the cost.
The quality of creative and scalability of our model is always what blows people away so please see it for yourself by checking out whalar.com.